T
he process of “selling” becomes way easier when you have a remarkable product sitting on your (digital) shelves. Being an avid
Seth Godin reader/follower/evangelist since forever, that particular point was drilled into my brain like nothing else. Yes, you can get away (once) with offering something subpar but your business will be short-lived. Eventually, someone will call you out and kindly attach the word “scumbag” at the end of your name.
Remarkable doesn’t have to mean “complicated” or anything like that. Remarkable items often are simple and fulfill just one basic need. There’s remarkable socks, remarkable mission statements, remarkable blogs … and remarkable leather smiths.
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by Peter on April 28, 2011
Y
esterday, I
talked about Scott’s blog bringing in 120,000+ visitors per day. Some might think having such huge amounts of traffic are a necessity to build a profitable blog (or campaign). Nothing could be further from the truth – I actually prefer to “tighten” my audiences across my blogs, that way I’m able to talk to them in a much more targeted and engaging way.
What follows below is a true story, it also touches upon a problem quite a few marketers tend to overlook when jumping into a particular market.
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by Peter on April 27, 2011
I
love thumbing through old magazines. In fact, magazines are where I get most of my inspiration. One particular magazine has been on my list of subscriptions for years. Fast Company, together with Inc. Magazine, is a must read for every business owner. Fast Company, every year, puts together a “
Top 100 of Most Creative People“. Last night, I stumbled upon the article that listed all 2009 entries. The majority of these lists consist out of really big players. People who have built huge companies, often backed by millions of dollars in venture capital.
While I, obviously, have all the admiration in the world for these dudes, I get “really” excited when I notice a small, often one-person operation that kicks royal bootie. Number 98 in the 2009 poll was Scott Schuman – a blogger. Since a couple of years, Scott runs The Sartorialist , a blog dedicated to street fashion.
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